نئی استعمارات اور معاصر میڈیائی ثقافت: ایک علمیاتی و ادبی تناظر

Abstract

Literal sociology discusses a society in the light of literary text and likewise the literary content in the perspective of social environment. Such research paradigm has been in vogue since Platonic times. Now a days, modern media is playing a vital role in knitting the socio-cultural texture of neo-imperialistic societies like ours.It is used for injecting shoping-addiction, promoting media consumerism and managing cultural trnformation for strengthening imperialistic penetration in neo-colonised nations but at the same time it assists to abolish the imperialistic exploitation of such neo-colonies and semi colonies also.Literary texts  are the index of all such socio-political factors and hence, there is a dire need to study it so that we may properly judge the new environment and act accordingly. In this article, an attempt has been made to study the virtual world of ours in the light of some literary, co-literary and religious content.