Prophet Muhammad: An Empirical Model of Ethos/Source Credibility
Abstract
This essay makes an attempt to reconstruct the Western conceptualisation of ethos or source credibility construct within the landscape of Islamisation of knowledge schema. The theoretical configuration here is grounded on the proposition that while the Quran advances the revealed knowledge about source credibility, Prophet Mu╒ammad (peace be on him) himself should be regarded as the empirical source of knowledge about the same construct. In effect, a series of documentations from the Quran and ╒adith is presented here to bolster such Islamic reconceptualisation of source credibility that has been widely studied over the years in Western socio-psychological discourses. Consequently, a set of new dimensions for future inquiries in this field of study is suggested.
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