المؤثرون وصناعة المحتوى الهادف عبر وسائل التواصل الاجتماعي في تجربة أنس أكشن في تصوير سيرة النبي صلى الله عليه وسلم

Purposeful Content Creation by Social Media Influencers: Study of Anas Action’s Portrayal of the Prophet Muhammad’s Sīrah (Peace Be Upon Him)

Abstract

This study examines the role of a social media influencer in creating purposeful digital content, with a particular focus on the content of “Anas Action” in portraying the Sīrah of the Prophet Muhammad (peace be upon him). Since social media influencers have emerged as significant cultural actors whose impact extends beyond entertainment to include religious and educational domains. This research examines how Anas Action combines narration, cinematic visuals, and digital tools to present selected events from the Prophet’s life in a manner that may be considered creative and appealing to diverse audiences. The findings highlight the potential of such initiatives to revitalise interest in the Prophetic biography, bridge traditional scholarship with modern communication channels, and offer a better alternative to inconsequential or harmful online content. Audience reactions, measured through millions of views and thousands of comments, demonstrate the wide reception and influence of this approach. The study emphasises the necessity of establishing clear ethical and doctrinal guidelines to ensure accuracy, preserve religious sensitivities, and enhance the sustainability of these efforts. Ultimately, the research argues that the engagement of Influencers in disseminating Islamic heritage represents both a challenge and an opportunity for contemporary methods of Da‘wah, calling for greater scholarly attention, institutional support, and cross-disciplinary collaboration.