EFFECT OF YOUTUBE AS A CONTENT MANAGEMENT ON ENGLISH READING PROFICIENCY AT ELEMENTARY LEVEL

چکیده

This study was conducted to explore the effect of teaching through YouTube on English Reading Proficiency (comprehension) at the elementary level in the rural areas of Swat, Pakistan. This research revealed that reading proficiency (comprehension) could be developed if the students are taught by using YouTube as a medium and a Content Management System for teaching English Textbooks at the elementary level. The True Experimental research design was adopted for the two sections of the same grade in a public school. 60 students were randomly selected (30 participants in each group) through the Random Sampling Technique from 107 students in both sections. After the pilot testing, minor recommended changes were made. A pre-test and a post-test were administered in 60 working days, comprising 06 lessons from the English Textbook of class 8^th. The data was analyzed using a t-test results showed that teaching through YouTube had comparatively better results in terms of score and performance on the increase of reading proficiency (comprehension) among elementary-level students. The outcomes of the research are worthwhile for teachers, curriculum designers, syllabi designers, pedagogues, and policymakers. In addition, YouTube is suggested as a Content Management System for teaching different aspects related to reading proficiency (comprehension).

Keywords: Teaching Through YouTube; Elementary Teacher Education (ETE); English Reading proficiency (Phonics, Phonemic Awareness, Vocabulary, Fluency and Comprehension)